California-How to Talk to People about SPayer Who Are Not Supporters

From SinglePayerNow:

Single Payer "Framing Class"

Or How to Talk with Voters who do not Share Our Values.

March 27, Sat 9:30 to 4pm in San Francisco

 

Dear Single Payer Healthcare Activist,

 

You are invited to a wonderful single payer training on Saturday, March 27 in San Francisco near CivicCenter.  The training will go from 9:30 to 4pm.  Our workshop leaders, Eric Hass & Joe Brewer, have worked with unions and George Lakoff to improve our messaging.

Please RSVP.  We will send out materials on Tuesday, March 23.

We are limiting the training to 60 people.  We are charging $15 to $100 on a sliding scale for this wonderful training.

As we will have a working lunch, we suggest you bring a lunch or order a sandwich for $6 from the attached menu.  Deadline for sandwich orders is Wed. March 24.

RSVPs can be sent to me at dbechler@value.net

or by calling 415-810-5826

Pasted below is a draft agenda for the day.

 

Please let me know if you can attend.

You are great.

Don Bechler

Chair – Single Payer Now

415-810-5826

 

Single Payer Now & Wellstone Democratic Club

Health Care Workshop Outline

Eric Haas & Joe Brewer, Cognitive Policy Works

Saturday, March 27, 2010

 

Logistics:

Political Engagement Seminar

5 hours; 9:30 am – noon, working lunch (noon – 1:00 pm), 1:00 – 3:30

Approximately 60 politically interested participants, some with at least some familiarity with Lakoff/framing and Cognitive Policy Works (Eric Haas & Joe Brewer)

 

SPN + Wellstone DC Interest:

Improve the development of useful, practical skills that enhance participants' ability to effectively think, communicate and act toward achieving desired health policies, including single payer health care in CA and even nationally. Specific emphasis on one-to-one, including member-to-member and legislator discussion skills and in developing and delivering educational events on health care

 

Specific political topics include handling tea party-like opposition, including how to talk about cost (or ways to reframe priority), the "morally and patriotic rightness" of single payer, and its practical effectiveness

 

Title:

Staking out an Effective Moral High Ground: Shared Prosperity through Investment and Single Payer, Universal Health Care

 

Activities

Time	Activity
9:30 – 10:30	Getting Prepared Introduction (5 minutes) Who we are and why we are glad to work with SPN and WDC   5 activities to set tone for day (40 minutes) ·        Saving Passengers on a Train Track (Empathy via direct interaction) ·        Split $100 (Empathy, Fairness, Disgust) ·        Betting $1 to win $2.50 (loss aversion, emotion overrides cost-benefit)   ·        Thanksgiving Payment (Social v. Economic Frames) ·        Disease Response/Organ Donors (Framing Effects: Frames change situation and response)   "Framing" Key Points Presentation (10 minutes) CONCEPTS ·        Thinking/Feeling-Communicating-Daily Experiences ·        Beliefs before Knowledge/Frames over Facts-Emotions+Reason-Stories-Trust (authenticity/transparency/identity) ·        Opposition/Polls describe your working gap ·        Dealing with dissonance: from opposition to reflection and change   TOOLS + RESOURCES 1-Strategic Engagement List (Articulate-Anticipate-Stake Out-Get Ahead-Get Results) 2-Political Framing Polarity Maps (understand "our" frames, "their" frames and how we see each other) 3-Frame Breaking Process (Terrain (Frame Analysis)-Leverage Point (Frame Breaking)-Torque (Frame Shifting)-New Common Sense (Frame Embedding) 4-VIP Talking Structure (Values, Issue, Policy Position/Facts) 5-Specific Topic Frame Diagrams/Narrative Structures   Overview of Day (5 minutes) ·        Polarity Framing Map/Frame Brainstorm (Worldview: Communal-Individual; Budget: Investment-Cost Cutting; Relationships: Self-Other, Conditional-Unconditional) ·        Difficult Conversations Working Lunch (Discuss/Document/Propose) ·        Polarity Framing Map Review/Polarity Framing Map Expansion ·        VIP Role Play (1-on-1 interaction) ·        Campaign Discussion + Role Play (Discuss Previous/Brainstorm future possibilities) ·        Q&A
10:30 – 11:00	Skill Building—Frame Analysis: Articulate, Anticipate Worldview Frame Brainstorm (Communal, Individual) In small groups (~5), brainstorm characteristics of communal and individual world views with specific groupings of benefits, people, phrases (5 minutes, check, 5 minutes more)   Brainstorm Review with handout (10 minutes)   Polarity Framing Map handout and instructions (10 minutes)
11:00 – 12:00	Skill Building—Frame Analysis: Articulate, Anticipate Present Expanded Worldview Polarity Framing Map(10 minutes) Categorize benefits, people, phrases into Metaphors, Prototypes, Narrative Phrases, Key Contested Concepts, "Facts"   Presentation: Metaphors, Prototypes, Contested Concepts (15 minutes) Example activities with metaphors (budget (closed container/garden-growth), political action/societal growth (following path/making path), taxes (affliction/investment/patriotic act); prototypes (bird, grandmother, president, health insurance company, political activist); Contested Concepts (fairness, freedom)   Present/Discuss Additional Polarity Framing Maps (5 minutes) Health Care (Single Payer/Universal Care – Private Insurance Coverage); Budget (Investment-Cost Cutting); Relationships (Self-Other, Conditional-UnConditional); Political Action (Stability-Change)   Test Activity (25 minutes + lunch) List of specific questions that require participants to read and understand the Polarity Framing Maps. We will have a few short ones that we do together, then the rest will be on their own. The questions will include initial thinking on difficult conversations and developing effective campaigns that will lead into afternoon activities.   Difficult Statements/Frustrating Moments (5 minutes) Fill out index cards with statements that are hard to refute and concerns about creating/implementing an effective single payer campaign
12:00 – 1:00	Working Lunch   Finish Test Activity   We will be available for individual questions, discussion   We will prep some responses to the index cards during lunch for inclusion in the afternoon
1:00 – 1:30	Getting Prepared Reminder Quick Refresher on lessons from the morning (5 minutes)   Skill Building—Frame Analysis: Articulate, Anticipate Debrief from lunch: discuss/critique Test Activity; use as resource in thinking and communicating via VIP (25 minutes)
1:30 – 2:15	Skill Building: Stake out, Get Ahead Using VIP template, plus conversation examples to role play health care frame breaking conversations with emphasis on questions/statements that participants submitted prior to lunch; whole group overview; partner practice; select presenters to group; more practice; review (45 minutes)
3:00 – 3:15	Skill Building: Get Results Discussion of the importance of "framing" thinking and communication as 2 legs of chair; third is Getting Results: there must be positive changes to daily lived experience of people that demonstrate your vision and goals; this is more difficult for pro-communal people than anti-gov't individualists (linked chain of community), but polls show strong public support for single payer, universal health care when stated accurately and clearly (15 minutes)
3:15 – 3:30+	Final Q&A/Closing Reminders Will take Q&A plus a few moments of Closing Reminders   Will stay late for any post-group questions or discussion